4. Have beautiful photos

This. Is. Key.

When you sell online, your photos will make or break your business.

The photo is the first thing that captures the eye, and usually the largest part of the decision-making process when all is said and done. I even know people (and am totally guilty of doing this myself at times) who barely even READ the description, but just buy pretty much immediately based on the photo of an item.

Take the time to get good photos.

What makes a good photo?

  • Natural or filtered white light (not flash)
  • Consistent, simple, yet iconic backgrounds – nothing too ‘busy’ that might detract from your item
  • Clear, crisp shots in perfect focus
  • Interesting and intriguing angles – so long as you show us the full item, to scale, in one of the supporting shots, the first shot can be more of an enticer

http://www.createandthrive.com/10-things-you-must-do-to-have-a-successful-online-craft-business

Also some more tips here http://www.convinceandconvert.com/content-marketing/photography-for-social-media-5-ninja-tips/

Advertisements